The deal will provide Quest with greater efficiencies and live reporting capability as well as seamless, two-way connectivity across the board to execute the group’s multi-channel distribution strategy.
SYDNEY, Australia – SiteMinder, announced on June 15 it has secured a group-wide deal to provide the complete distribution and direct booking technology solution for an Australasia’s apartment hotels brand, Quest Apartment Hotels. The deal will see SiteMinder power Quest’s central reservations through its integrated technology suite comprising of The Channel Manager, a large channel management platform; GDS by SiteMinder, SiteMinder’s single point of entry to major global distribution systems; and TheBookingButton, SiteMinder’s wholly-branded Internet booking engine.
Quest’s CEO, Zed Sanjana, says, “the deal is the culmination of a comprehensive tender process that identified SiteMinder as having great synergy and product capability for the needs of the 150-property strong organisation spanning Australia, New Zealand and Fiji.”
“The ever-evolving distribution landscape and digitally-interconnected ecosystem of travellers, suppliers and accommodation providers are very real challenges that we face as a network. So, it was important for us to embark on this process and we’re pleased to have selected SiteMinder as our distribution and connectivity partner,” says Mr Sanjana.
The deal further strengthens SiteMinder’s dominant market share in the Pacific region, where it has vast presence to provide local training and ongoing support. In addition to reduced acquisition costs and increased profitability, the deal will provide Quest with greater efficiencies and live reporting capability as well as seamless, two-way connectivity across the board to execute the group’s multi-channel distribution strategy.
Mike Kinloch, director of sales for SiteMinder’s Pacific region, says, “SiteMinder is thrilled to support the Quest franchise network and to have been selected through this process. We commend Quest in identifying that in today’s dynamic and competitive online landscape, it is crucial to adopt technology that not only drives higher revenue through diversified channels – including the ever important direct hotel website channel – but also drives down the cost of doing business. I look forward to watching Quest’s business grow through this decision.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
