The new entity will have a 60% equity ownership by AVIAREPS MALAYSIA, with the remaining 40% belonging to shareholders of Global Alliance Travel Services.
AVIAREPS, the global representation leader providing international market growth opportunities to a portfolio of more than 100 airlines and 250 travel and tourism clients worldwide, has strengthened its aviation General Sales Agent (GSA) capability in Malaysia with the merger of AVIAREPS MALAYSIA and prominent Malaysian GSA Company Global Alliance Travel Services, (GATS).
The merger, signed by AVIAREPS Chairman and Chief Executive Officer, Mr. Michael Gaebler, and Global Alliance Travel Services Managing Director, Mr. Wilson Tay and Company Director, Mr. Lum Khee Fah, creates a new entity – AVIAREPS Global Alliance Travel, which is responsible for all its aviation GSA client activities within Malaysia. The new entity will have a 60% equity ownership by AVIAREPS MALAYSIA, with the remaining 40% belonging to shareholders of Global Alliance Travel Services. The new entity will conduct its marketing and activities under the ‘AVIAREPS MALAYSIA’ brand. Mr. Wilson Tay will become Executive Director and Mr. Kelvin Ong General Manager of the newly formed aviation arm of AVIAREPS MALAYSIA.
Says Michael Gaebler, Chairman and CEO, AVIAREPS: “Our decision to invest in GATS and expand our presence and commitment to the Malaysian market was a natural one; made easy by the company’s solid reputation in the market, like-minded acumen, values, and commitment to clients. AVIAREPS is constantly on the lookout for quality partners that can provide additional value and expertise for our international clientele. Through the creation of AVIAREPS Global Alliance Travel, our global network of clients will now have an expanded specialized aviation team on the ground, in Malaysia, to provide innovative sales and marketing solutions that are both locally effective and supported by international best practice.”
In accordance with the merger and with immediate effect, AVIAREPS MALAYSIA is now the Malaysian GSA of trusted international airlines such as: Air Arabia, Air Astana, Austrian Airlines, Bangkok Airways and Ukraine International Airlines. “This new venture is exciting for our clients, AVIAREPS and ourselves”, said Mr. Lum Khee Fah – Director, Global Alliance Travel Services. He added: “With the creation of AVIAREPS Global Alliance Travel, local know how and international expertise has been pooled within Malaysia, providing a unique gathering of enhanced market specialisation and strength.” AVIAREPS’ commitment and investment in Malaysia continues to grow from strength to strength both with international clients looking to expand their market presence in Malaysia, and Malaysian entities looking to take advantage of AVIAREPS’ international network and sales and marketing expertise overseas. In addition to airline GSA representation, the AVIAREPS MALAYSIA office also conducts destination marketing representation for destinations such as the Netherlands Board of Tourism and Convention (Holland Alliance) and the Hawai`i Tourism Authority (HTSEA), as well as sales activities for hospitality and retail brands such as Centara Hotels and Resorts, Choice Hotels International, Chic Outlet Shopping, Pierotucci Leather Factory, Deutsche Bahn, Loungepass UK & Flexible Autos.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
