Frasers Hospitality’s focus on China’s corporate travel market mirrors its strategy to double their footprint to 30 properties with over 7,000 keys across the country by 2019.
SHANGHAI – Bolstered by a successful first year as CTW China’s debuting Platinum Serviced Residence Sponsor in 2015, Frasers Hospitality returned to this 2016 event with continued emphasis on its China presence.
The two-time hosted luncheon sponsor, Amy Lai, Director of Global Sales, Frasers Hospitality said, “Our experience at CTW China’s first installment last year was excellent. Our hosted lunch enabled us to create awareness among a full audience and reach new prospective clients whom we haven’t worked with before.”
Frasers Hospitality’s focus on China’s corporate travel market mirrors its strategy to double their footprint to 30 properties with over 7,000 keys across the country by 2019. The group’s latest growth activities include the acquisition of a serviced residence property in Dalian and the opening of its 14th property in China – a 192-unit serviced residence in Tianjin, their first in the city.
Frasers Hospitality first launched its China hospitality operations in 2004 with its first property in Shenzhen and has since continued its expansion across key cities such as Beijing, Chengdu, Guangzhou, Nanjing, Shanghai, Suzhou, Tianjin, Wuxi and Wuhan. In addition to the current properties, the hospitality brand will add a total of 16 new properties in Changsha, Dalian, Nanchang, and other existing cities over the coming years.
With an eye on China’s 7% per annum growth rate as the world’s second largest economy, and its strength in drawing in foreign direct investment, Frasers Hospitality believes that its participation at CTW China is vital for the company to entrench its brand and offerings among the Chinese corporates and boost its market share.
Lai expressed, “CTW China 2016 has further broadened the awareness of our brand in China’s corporate travel market. Building the brand and reaching new clients were our main objectives, which will lead us to our desired return on investment. CTW China has also proved to be an effective platform to showcase our existing properties, future openings and product and service offerings.”
Frasers Hospitality’s China expansion strategy is in line with its vision to be the leading global hospitality group known for its continuous innovation and intuitive service to anticipate and exceed the evolving expectations of international travellers. Frasers Hospitality’s global portfolio, including those in the pipeline, stands at 140 properties in 77 cities and more than 22,500 keys worldwide.
Corporate Travel World (CTW) China 2016 was held from 6 – 8 April in Shanghai and was co-located with IT&CM China, the leading international MICE event in China.
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