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Wildlife tourism

Indian Wildlife Travel Experts: An industry initiative

Theodore Koumelis - 30 September 2015, 00:02

To promote wildlife tourism in a sustainable and responsible manner, PureQuest Adventures, the adventure and wildlife arm of Le Passage to India, has joined forces with wildlife experts and select lodge owners across the country to launch a first-ever industry initiative: Indian Wildlife Travel Experts.


NEW DELHI - India’s vast geographical diversity gives rise to an array of flora and fauna, with some rare animals and birds, which are not found anywhere except in the sub-continent. Each region has different animals and habitats, making India a treasure chest of hidden gems, and a genuine alternative choice for those in search of an exciting wildlife experience.

To promote wildlife tourism in a sustainable and responsible manner, PureQuest Adventures, the adventure and wildlife arm of Le Passage to India, has joined forces with wildlife experts and select lodge owners across the country to launch a first-ever industry initiative: Indian Wildlife Travel Experts. This alliance between PureQuest and select safari lodges is a concerted effort to promote exceptional wildlife experiences in India. PureQuest is a part of a global adventure platform with special interest in curating wildlife and safari experiences in the sub-continent. PureQuest promotes its specially crafted experiences through its 16 local offices in India.

The alliance will harness the expertise of lodge owners and wildlife experts who know the variety of products available with PureQuest’s deep understanding of client preferences. This collaboration can derive benefits from its global client access.

Mario Habig, Managing Director of Le Passage to India, welcomed the initiative, saying: “To conquer new frontiers it is important that things are done differently. I am very excited about the new venture as this is the first strategic and structured approach between the best safari lodges in India and a DMC to bring Indian wildlife on the global map. We have hand-picked the best lodges as well as naturalists in the country who have put together exceptional experiences.”

Explaining the methodology of the project, Prabhat Verma, Director of PureQuest Adventures India, said: “The initiative will work as a bridge between the best safari operators overseas and boutique lodges in India. We will go out of our way to educate our partners and create awareness of India’s magnificent wildlife wealth.”

Indian Wildlife Travel Experts will be a bridge between suppliers as well as clients while promoting ethical, eco-friendly and sustainable practices. Endorsing this view, Belinda Wright, OBE, Executive Director of the Wildlife Protection Society of India, said: “Eventually it is us, industry members who must take responsibility for protecting wildlife and their natural habitat while putting India on the world wildlife tourism map. The alliance will benefit from the fact that the members are not driven purely by commercial gains but are interested in showcasing the best of Indian wildlife.”




Photo caption: Sariska Tiger Reserve Bengal tige, Rajasthan India.

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