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COTRI Chinese Outbound Tourism Research Institute published the first issue of the COTRI Market Report

The COTRI’s Market Report combines COTRI’s in-depth research and intensive experience on the growing tourism from China into one comprehensive publication.

China is the biggest tourism source market in the world, but reliable information about it is still hard to find. COTRI China Outbound Tourism Research Institute offers help with a new bi-annual publication. The first issue of the COTRI Market Report was released on 31 August. On more than 200 pages the survey offers help for tourism service providers and destination marketing managers to adapt and customise tourism products successfully to the specific segment of Chinese travellers and how to choose the suitable marketing channels to create your successful business strategy and gain a share from the China’s outbound tourism market. 
 
COTRI Market Report
The COTRI’s Market Report combines COTRI’s in-depth research and intensive experience on the growing tourism from China into one comprehensive publication. It provides information on the past, present and future developments and trends of the Chinese outbound tourism market in global destinations as well as practical insider tips and checklists for the implementation of a successful business strategy.
 
COTRI Market Report is edited by Prof. Dr. Wolfgang Georg Arlt, one of the leading experts in the field. Prof. Arlt said: “The information provided in COTRI Market Report is based on the results of research performed by COTRI China Outbound Tourism Research Institute and its COTRI Country Partners around the world, on data from official and commercial institutions and companies from inside and outside of China and on the experience of three decades of working within the field. We also include in COTRI Market Report the results of our exclusive research on Chinese media and social media, exclusive interviews and special topics.
 
One-year subscription to COTRI Market Report includes one-year subscription to ChinaTourismFacts.com, COTRI’s online information library and database, featuring more than 1,000 statistics, presentations, papers, and articles about China’s outbound tourism.
 
For subscriptions purchased before the end of September 2015, a special discount of 20% is offered:
720 € for single issue (900 € regular price)
1,280 € for annual subscription (two issues) (1,600 € regular price)

 

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