Over the course of five years, the group has been building presence for the Pan Pacific brand in the major secondary Chinese cities including Tianjin, Ningbo, Xiamen and Suzhou where an increasing number of Chinese business and leisure travellers are welcomed every year.
SINGAPORE – In line with the Pan Pacific Hotels Group’s opening of a new Global Sales Office in Beijing aimed at complementing its existing Shanghai Global Sales Office, the group has announced its participation at IT&CM China with the objective of driving more Chinese business to their China hotels and to the rest of their global portfolio.
Cementing their corporate participation with a self-branded booth, Fabien Seet, Vice President, Sales of Pan Pacific Hotels Group underscored the significance of the Chinese market, “China is definitely of priority growth for us and is a very important customer source market. We are seeking development opportunities to bring both our Pan Pacific and PARKROYAL brands to gateway cities and resort destinations across the country, with Shanghai and Beijing being key targets.”
As a top Chinese city, Beijing is central to China’s tourism developments and represents a key source market for the Group’s properties within and outside of the country, putting the Group in an advantageous position to expand their customer reach and strengthen their foothold in the burgeoning Chinese travel market.
With five properties across China, the Chinese territory is currently Pan Pacific Hotels Group’s largest operating marketing outside of their corporate headquarters, Singapore.
Over the course of five years, the group has been building presence for the Pan Pacific brand in the major secondary Chinese cities including Tianjin, Ningbo, Xiamen and Suzhou where an increasing number of Chinese business and leisure travellers are welcomed every year.
Delegates can expect to see a portfolio showcase of some 11,000 rooms across the group’s 30 properties ranging from hotels, resorts to serviced suites throughout Asia, Oceania and North America at the Pan Pacific Hotels Group’s corporate booth. Delegates will also be able to learn more about the Pan Pacific and PARKROYAL brands, accommodation styles and service offerings through rich promotional material and dialogue with their sales associates representing the Group’s properties across the globe.
Outlining the group’s objectives for the Chinese market, Seet said, “IT&CM China presents a great opportunity for us to meet and network with quality international and Chinese MICE buyers, to strengthen the awareness of the Pan Pacific brand and introduce our other award-winning brand – PARKROYAL – to the Chinese market. We have seen the growth of IT&CM China and its (Ideally the opening ability to attract a good turnout of quality international and Chinese MICE buyers. Thus, we are excited about participating in the largest and leading MICE trade show in China and look forward to engaging with prospective clients and business partners.”
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