In this line, on January 27th, a CTW Chinese Tourist Welcome training session about China’s Outbound Tourism will be organised by Premium Swiss Travel, supported by Geneva Tourism and Geneva Economic Department, and conducted by Prof. Dr. Wolfgang Georg Arlt, Director of COTRI China Outbound Tourism Research Institute.
A new wave of Chinese tourists are seeking unique experiences in exotic as well as traditional destinations. To prepare for their specific demands, destination marketing organisations and service providers have to be trained to learn how to attract the new customers.
This is the case also in Switzerland, a country with many unrealised unique selling propositions for the Chinese market under the framework of “Alps, Palaces and luxurious city breaks”, specifically in the city of Geneva, where a strategy is being put in place aiming at high levels of quality towards the Chinese tourism market.
In this line, on January 27th, a CTW Chinese Tourist Welcome training session about China’s Outbound Tourism will be organised by Premium Swiss Travel, supported by Geneva Tourism and Geneva Economic Department, and conducted by Prof. Dr. Wolfgang Georg Arlt, Director of COTRI China Outbound Tourism Research Institute.
China Outbound Tourism Research Institute is the leading independent research institute for information, training, quality assessment, market research and consulting relating to Chinese outbound tourism, and came to an agreement with Premium Swiss Travel to become COTRI Country Partner for Switzerland as part of an international network of over twenty COTRI Country Partners across the globe. Both organisations are investigating innovative ways of entering the Chinese market for Swiss companies and organisations in the tourism field. They also jointly exhibited at the CITM China International Travel Market in November 2014.
Premium Swiss Travel brings its local knowledge and experience in providing luxury travel packages across Switzerland from the beautiful Alpine summits to fabulous city breaks and even stays in a five star deluxe palace resort. This is a segment of the Chinese outbound market which will be exceedingly attractive to “the new wave” of Chinese tourists, who are the most travelled nationals from the whole of Asia to Switzerland.
Bringing the necessary tools to the Swiss tourism industry to cater for the expected further influx of Chinese tourists and their customs can be done through training, market analysis, bespoke market research, consultancy and quality awards provided by COTRI and Premium Swiss Travel.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
