Bali tees-off Asian expansion for the modern golf concierge company, eyes strong global demand as golf travel is set for second consecutive year of double-digit growth.
SAN FRANCISCO – Golfscape, the modern golf concierge for luxury destination golf, announced the availability of instantly booked tee times at golf courses in Bali, Indonesia for the very first time. To date, 0% of Bali’s 150,000 rounds per annum are booked online, but through the seamless Golfscape platform, golf travellers can cut out the middleman and book a tee time at a price and time that suits them.
“With demand for golf outpacing supply in developing markets such as China, a huge number of the 40 million Chinese golf enthusiasts are seeking luxury golf outings abroad,” said Raghad Mukhaimer, Golfscape CEO. “By bringing Bali courses online for the first time, we expect to spur on the local golf industry. The modern golfer is comfortable booking their own golfing itinerary, yet tour operators have monopolized more than 85% of the world’s golf holiday packages. With Golfscape, golfers can peruse a carefully curated set of the best golf courses in the world, while booking a round as seamlessly as they expect when booking flights, hotels or an Uber.”
Expansion of Golfscape to Asia follows its US launch in August with real-time instant bookings in a select number of southwest United States destinations. Bali has long been a favorite destination for golf travellers from Asia and Australia dating back to 1994 when the legendary Greg Norman designed the Pan Pacific Nirwana Bali Golf Club on the Indonesian resort island. Collectively, 150,000 rounds of golf per annum take place in Bali, with 0% to date taking place online compared with the United States average of 14% that is growing 25% year-on-year.
“Our resort has made a big commitment this year to embrace new internet-based technologies to drive our business forward,” said Steven Morgan, Director of Golf at Pan Pacific Nirwana Bali Golf Club. “Golfscape empowers us to diversify our distribution with a sales channel to target mobile and tech-savvy customers who book on the go and wish to plan their golf itinerary to Bali in a self-directed manner.”
Golfscape provides users with the fastest and most convenient way to book destination golf for an upcoming vacation or business trip. Through its Destination Guides, golfers can discover plan and book in minutes as a user-friendly alternative to the expensive legacy tour operator channel that can often take days or sometimes weeks for a golfer to confirm.
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