Launching global privilege partnership campaign – The first of its kind in Thailand's retail sector.
BANGKOK – Siam Piwat Co., Ltd., the owner of Siam Paragon, Siam Center, Siam Discovery and Paradise Park has joined five giant retailers in the world’s popular tourist destinations: South Korea’s Lotte, Hong Kong Times Square in the People’s Republic of China, Robinsons of Singapore, Sapporo Parco of Japan and Galleries Lafayette of France; in welcoming the festive season with the launch of a massive international campaign called Global Privilege Partnership. The campaign offers local and international shoppers the ultimate shopping experiences and above average privileges, representing the first such phenomenon inThailand’s retail sector and strengthening Siam Piwat’s leadership in creating different experiences for the consumer right where the heart is.
Siam Piwat’s Mayuree Chaipromprasith together with representatives from Robinsons Department Store of Singapore, Lotte Department Store of South Korea and Hong Kong Times Square at the Global Privilege Partnership launch Mrs. Mayuree Chaipromprasith, Senior Vice President for Business Promotion, Siam Piwat Co., Ltd., said that with a strategy to position itself as thought-leader inThailand’s retail property sector focusing on offering in our project novel concept, new retail businesses and a wide range of trendy lifestyle concepts that are the first inThailand, and some even also in the world marketing activities of Siam Paragon, Siam Center, Siam Discovery and Paradise Park are focused on creating marketing spectacles – experiences that areThailand firsts or world-class experiences as well as above average, impressive services offering local and international visitors different experiences that are close to hearts to warrant repeated visits to Siam Piwat’s shopping venues.
First time in Thailand’s retail sector with Global Privilege Partnership
Mrs. Mayuree said, “Siam Piwat is very pleased to lead the campaign and to be trusted by the five retailers who selected Siam Piwat as their exclusive partners to represent them in Customer Relationship Management (CRM) across the borders to ensure cardholders enjoy maximum benefits. Siam Piwat sees working together in the form of partnership and collaboration as a way to develop a mechanism to stimulate more international consumer spending in Thailand. At present, the majority of visitors to Siam Piwat’s shopping venues are of the B group and higher. They have high purchasing power, love to travel, live a modern lifestyle, are into trendy innovations and expect above average services. These people are the same as the target groups of the five international partners which areSouth Korea’s Lotte, Hong Kong Times Square, Robinsons ofSingapore, Sapporo Parco of Japan and Galleries Lafayette in France. Therefore, the campaign is expected to attract card members of the five partners to Siam Piwat’s retail venues. The company expects a total of 400,000 visitors a year through the campaign, which should generateTHB 6 billion annually in consumer spending. The Global Privilege Partnership has the largest number of leading countries working together. Not only will it serve to grow traffic to Siam Paragon, Siam Center and Siam Discovery, but it also offers value for money in terms of benefits and privileges enjoyed by members of Platinum M Card for shoppers at Siam Paragon and VIZ Card for shoppers at Siam Center, Siam Discovery and Paradise Park. The campaign is a driving phenomenon to invigorateThailand’s retail sector while attracting visitors to Thailand to generate consumer spending and revenues for the country.”
By offering premium privileges to Platinum M Card and VIZ Card members as well as holders of member cards issued by the five international partners, shoppers will enjoy benefits, including 5-50% discounts from more than 2,000 stores in the five popular destinations and VIP service as they would have in their countries. Among the services are personal assistants on hand to give members tips at the partner shopping venues, welcome gifts worth more thanTHB 3,000 and what is a must is an Exclusive Lounge with a wide range of beverages. The campaign is available now and Siam Piwat is expected to expand it to include five more countries within 2015.
Photo caption: Siam Piwat’s Mayuree Chaipromprasith (center) together with representatives from Robinsons Department Store of Singapore, Lotte Department Store of South Korea and Hong Kong Times Square at the Global Privilege Partnership launch.
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