The CTB is organised to promote MICE packages to the domestic corporate market. Among the packages offered to visitors include travel incentive packages, corporate family day programmes, team building programmes, business tourism packages, and many others.
PENANG – Tourism Malaysia is targeting RM2.5 million in sales revenue of domestic packages at its sixth edition of Corporate Travel Bazaar (CTB) which will be held at Eastin Hotel in Penang on 16 October 2014. The CTB is organised to promote MICE packages to the domestic corporate market. Among the packages offered to visitors include travel incentive packages, corporate family day programmes, team building programmes, business tourism packages, and many others.
“Due to the positive response of previous editions, Tourism Malaysia has decided to organise this programme twice a year and Penang would be our second venue this year following a fruitful fifth edition held in Johor Bahru last August,” said Deputy Director General of Tourism Malaysia
Dato’ Haji Azizan Noordin.
He added that the fourth edition of the CTB in 2013 managed to attract as many as 73 sellers and 380 buyers with a total sale value of RM2,280,788.
Dato’ Haji Azizan hoped that the CTB would help create awareness on the flourishing business tourism in Malaysia among the corporate and public sectors in the northern region.
“We would like to attract the local business community to host their corporate events such as meetings, seminars, conventions, retreats, and incentive trips within Malaysia,” he added.
He said that the CTB programme was in line with Tourism Malaysia’s mission to emphasise the importance of the MICE (Meetings, Incentives, Conventions and Exhibitions) sector, as well as stimulate the growth of domestic tourism among the local business community.
“The MICE packages developed by the participants offer complete venue facilities, excellent quality of service, as well as strategic locations which are close to various tourist attractions,” he said, adding that he hoped the CTB would increase domestic travels among the various government agencies as well as corporations in Malaysia.
The one-day programme will involve business-to-business (B2B) dealings between sellers and buyers from the corporate sectors in the northern region.
The targeted participants of this programme are the industry players from all over the country, such as travel agencies, hotel and resort owners, transportation providers and tour operators.
Tourism Malaysia is aiming for the participation of 70 tourism operators and 500 buyers for the coming CTB in Penang.
Previous Corporate Travel Bazaar programmes were held at Puteri Pacific Hotel, Johor Bahru in Johor in August 2014, Eastin Hotel, Pulau Pinang in 2013, Grand Bluewave Hotel, Shah Alam in 2012, Empire Hotel, Subang in 2011, and Hilton Hotel, Petaling Jaya in 2009.
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