Jin Jiang International Hotel Management Company Ltd, the largest star rated hotel management company in China, has a portfolio of over 116 distinctive star rated hotels with a room inventory of over 37, 000 hotel rooms spread across 75 cities in China.
SHANGHAI – Jin Jiang International Hotels officially announces the launch of its same-day booking app, ‘Jin Jiang Hotels Lite’, in conjunction with Mobile Travel Technologies Ltd (MTT). ‘Jin Jiang Hotels Lite’ is the first such booking app of its kind to be launched in China, and is another channel which allows travelers to do same-day bookings at all of the star-rated hotels at Jin Jiang, across 75 cities in the country.
‘Jin Jiang Hotels Lite’ features the best same-day deals from the hotels, which are exclusive to the app, and customers with last-minute rooming needs can access the app for the best available that day. The app interface has been designed to be user friendly, easy to navigate, and offers a quick and efficient booking process. The customer’s location can be detected with GPS, and bookings can be made direct from the search results. Alternatively, customers can also first view the hotel’s features and reviews on the app prior to booking. The app is targeted to any last-minute travelers, tourists and also local residents who are looking for quick and simple hotel bookings.
Ms. Cinn Tan, Senior Vice President Marketing & Sales at Jin Jiang International Hotels states in anticipation of this launch,
“We are honored to have partnered up with MTT for the first time launch of our same-day booking app in China. This app offers an alternative distribution channel, and therefore further strengthens our leadership in terms of distribution methods here in China. We are excited to launch this app by MTT as this particular technology allows us to keep control over the discounts we offer to ensure rates parity, the inventory we discount and who we will be promoting our last minute offers to. This app also helps us to prevent external competition in the growing same-day bookings markets as it solely contains our star rated Jin Jiang properties.”
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