Harbour City has just been chosen by the International Council of Shopping Centers (ICSC) as the ICSC VIVA Best-of-the-Best Award winner in the marketing category for the "Rubber Duck @ Harbour City".
HONG KONG – To bring surprises and joyful experiences to shoppers continuously, Harbour City has organized different types of Mega events. “Rubber Duck @ Harbour City” is one of the signature events last year that became the talk of the town throughout Hong Kong and around the world.
Besides the extensive local and overseas media coverage, Rubber Duck also received a great response on various social media platforms.
“Rubber Duck @ Harbour City” also won many local and overseas awards. Harbour City has just been chosen by the International Council of Shopping Centers (ICSC) as the ICSC VIVA Best-of-the-Best Award winner in the marketing category for the “Rubber Duck @ Harbour City”, which is the 15th award received by this Campaign. Ms Yen Leng, the Executive Director of Harbour City Estates Limited, received the award on behalf of Harbour City in the ceremony held in Las Vegas on May 18, 2014 (Sunday).
Harbour City is the first shopping mall in Hong Kong to win this international award. The “VIVA” in the VIVA Best-of-the-Best Award represents Vision, Innovation, Value and Achievement. The Award honors and recognizes the most outstanding examples of shopping center design and development, sustainability, marketing, and community service worldwide.
Shortlisted campaigns include gold award winners of ICSC Shopping Center Award competition in other regions (including Canada, Latin America, Europe, North Africa and Middle East). “Rubber Duck @ Harbour City” was the shorlisted campaign for Asia-Pacific region as it received 2 Gold awards in “Public Relations & Events” and in “Social Media” Category in the 2013 ICSC Asia Pacific Shopping Center Awards.
“This center is an exceptional example of an innovative marketing campaign that merges both traditional and digital marketing. With their ‘Rubber Duck @ Harbour City’ campaign, this center showed how to bring an idea to life,” said Michael P. Kerchval, president and CEO for ICSC.
Harbour City’s creativity and execution helped spread joy around the city by inviting a gigantic inflatable rubber duck exhibition to Hong Kong. To raise the online presence of Harbour City locally and internationally, the center invited internationally acclaimed artist Florentin Hofman to exhibit his masterpiece, a 16.5 meter large rubber duck at Victoria Harbour. With Victoria Harbour as its giant bathtub, the rubber duck was literally a maritime art exhibition, attracting global media coverage, and further establishing Harbour City as the destination in Hong Kong. The integrated campaign increased mall traffic, and achieved the goal of bringing joy and happiness to the city. “Rubber Duck @ Harbour City” has won local and overseas awards including 4 awards in Hong Kong, 2 awards in mainland China, 8 awards in Asia-Pacific and 1 international award.
Photo caption : Ms Yen Leng, the Executive Director of Harbour City Estates Limited, received the award on behalf of Harbour City in the ceremony held in Las Vegas
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
