Company plans extensive, aggressive growth plans, targets the Indian middle class with lucrative offers of affordable timeshare vacations. Plans to focus on lesser-known destinations in India to develop resorts. All properties under this portfolio are owned by the company.
MUMBAI – Magic Holidays, a leading player in the timeshare vacations sector in India, announced its aggressive growth plans during a select media meet this afternoon. Mr. Hitesh Kshatriya, Chief Operating Officer of the Panoramic Group, which owns Magic Holidays outlined the group expansion model and spoke at length about the timeshare industry and its growing relevance in India. He stressed on the fact that the company’s growth is driven by strategic plans and a consistent, focused approach that concentrates on giving customers the best of holidays.
“We are conscious about our customers’ dynamic needs and strive to over-deliver their expectations. One of the main things that we have in mind when it comes to our growth plans is that we are targeting a number of 100 resorts in the next Five years. What makes Magic Holidays unique is that all the resorts under our portfolio are owned & operated by the group and this adds to the element of trust associated with us,” said Mr. Kshatriya. Magic Holidays currently owns over 33 properties in India and abroad and they plan to add one resort a month in India and one abroad every quarter to their existing bouquet of properties.
Keeping the varied needs of the Indian vacation-goer, the company also plans to focus on lesser-known holiday destinations that will provide their members with a chance to explore locations during their vacations. Mr. Kshatriya explained, “Travel is all about gaining experiences and knowledge and that is something that we are very conscious of. While there are some popular vacation spots in India which never go out of fashion, we also want our members to travel across the country and experience the diversity that is India. As a result of this, we have also focused on acquiring properties in some lesser-known but equally enjoyable holiday destinations. Some of the places that we have resorts are Bageshwar, Tehri, Bhimtal and Todgarh.”
In July the Panoramic Group has acquired properties in Lonavala and Sasan Gir, Gujarat.
In a bid to expand their customer base, Magic Holidays is planning to launch the second phase of their marketing campaign in mid-August. “As the costs of living go up, investing in a timeshare vacation makes more sense. This ensures that your vacation cost does not go sky-high every year and large network of properties allows you to take that much-needed sheer break in the midst of a stress-filled routine,” added Mr. Kshatriya while elaborating that the company has several timeshare plans to cater to different categories of customers.
The company’s promise of ‘Unforgettable Times’, which is an integral part of the repositioning, seeks to provide customers with a holiday experience like never before that will keep them coming back for more such magical moments. This promise comes along with the assurance of affordable and flexible holidays supplemented with assured booking of holidays in some of the best locations in India and abroad.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
