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Partnership

Genting Hong Kong and China Duty Free form strategic partnership

Luc Citrinot - 06 February 2013, 09:41

Both companies have the ambition to redefine duty-free shopping-at-sea as the brand new cruiseliner SuperStar Gemini continues its inaugural cruises around Asia.

HONG KONG – SuperStar Gemini, the newly refurbished vessel from Genting Hong Kong’s subsidiary Star Cruises, arrived in Sanya on 1 Feb to commence her two-month deployment calling at popular ports-of-call Halong Bay and Danang. After a series of successful inaugural sailings from Singapore and Penang, SuperStar Gemini will be homeported in Sanya from February to March before her Shanghai deployment from April to October.

To commemorate the special occasion, an inaugural ceremony was held on board SuperStar Gemini, during which representatives from Star Cruises exchanged souvenirs with Miss Xu Zhen Ling, Vice Mayor of Sanya City and Mr. Hu Yue Ming, Deputy Director General of the Hainan Provincial Tourism Development Commission.

Making the occasion even more significant was the signing of a Memorandum of Understanding which formalized Genting Hong Kong’s strategic cooperation with China Duty Free Group. This strategic partnership draws on both parties’ operating expertise, resources and shared vision to jointly develop duty-free retail business and enhance customer satisfaction.

SuperStar Gemini’s 450-square-metre swanky shopping boulevard is one of the largest retail space on cruise ships, featuring designer branded merchandise, ranging from luxury handbags, wristwatches, sunglasses, perfumes to cosmetics. SuperStar Gemini has also introduced the high end jeweler and watch boutique Canopus and leather goods specialist Milan Station.

Mr David Chua, President, Genting Hong Kong, said, "SuperStar Gemini was restyled with a primary focus on Chinese cruise passengers, including the remodeling of the onboard dining and recreational facilities, among others, to meet their holiday preferences. More importantly, our partnership with China Duty Free Group will provide a comprehensive one-stop cruise experience that Chinese passengers will be fond of.”

Genting Hong Kong also held a charity golf tournament organized with the Chinese Athletes Educational Foundation at Luhuitou Golf Club in Sanya. Olympic medalists Li Xiao Peng, Yang Wei, Luo Xue Juan and Feng Kun participated and raised fund for the Foundation. One of Asia’s most well-known musicians Eric Moo then entertained guests and donors onboard SuperStar Gemini with a captivating concert.

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