Vivid Sydney is a significant event for NSW. The economic impact of last year’s event was almost AUD 173 million in tourism related spending from 2.25 million attendees across the 23 days.
Sydney, Australia – The 11th annual Vivid Sydney is taking place form 24 May to 15 June, and light installations are currently beginning to be installed throughout the Harbour City in preparation for the largest festival of light, music and ideas in the Southern Hemisphere.
Stuart Ayres, Minister for Tourism, said: “Vivid Sydney is a truly significant event for NSW. The economic impact of last year’s event was almost AUD 173 million in tourism related spending from 2.25 million attendees across the 23 days.”
Last year Vivid Sydney saw a record 185,887 travel packages sold to domestic and international visitors which was a 37 per cent increase on 2017.
Ayres said: “The interest in Vivid Sydney has grown at an exponential rate. In 2011 there were less than 500,000 attendees – the NSW Liberal Government has facilitated a 370 per cent rise in visitors to the festival.
“In 2011 Vivid Sydney generated $6 million for the NSW economy and last year this was $173 million – huge growth and a big boost for the local economy,”
Among this year’s highlights is Samsung’s Electric Playground – a technology-enabled playground celebrating light, sound and imagination – and the Samsung Galaxy Studio. Both immersive, interactive spaces use advanced mobile technology to enhance the Vivid Sydney experience for festival guests.
Sirima is the Editor-in-Chief of TravelDailyNews Asia-Pacific, responsible for the editorial aspects of the online news portal.
