Lowcosttravelgroup was founded in 2004 and has grown in the last 10 years with 450 staff, based across 47 countries and 2.5 million customers annually.
The lowcosttravelgroup has reported a strong 53 per cent increase in overall global sales for the first half of 2014 – the group’s 10th year of operation.
The global business forecasts it will carry more than 2.5 million customers across the world in 2014 and generate 750m Euros of accommodation-only sales, excluding flights.
“Our strategy to invest in our brand, international expansion, increased stock and a strengthened management team as well as an enhanced website, tablet and mobile experience is paying off. We began investing five years ago in a global bedbank, in building a highly recognised trade and consumer brand, and in our management teams but, above all, in a truly global footprint in distribution across 12 languages and 47 countries,” commented CEO Paul Evans.
“We believe this investment now puts us significantly ahead of our competition in scale, reach, distribution, expertise and, above all, strategy as we are no longer dependent on any single market or channel and their inherent seasonalities. This is where our enhanced value lies”, added Evans.
The lowcosttravelgroup has further invested heavily in larger buying teams, more strategic hotel relationships and connectivity to hotels around the world. There will be almost 16,000 directly contracted hotels and 239,000 hotels across lowcostbeds and lowcostholidays by year end, which is essential to secure differentiation and availability for customers, including the 38,000 travel agents in 47 countries that sell hotels on behalf of lowcost.
“We now have global reach, distribution, stock, offices, and management teams in place across the world,” commented Evans. “Sales across our international sites are particularly strong, with South America, USA, the Middle East, and now Asia and Australasia all showing significant growth. This is our 10th year of trading and fifth year of profits and we are now regularly seeing 50 per cent plus of sales from outside of the UK, with a very focused strategy around growing lowcostbeds and lowcostholidays as global brands.”
“We believe this global strategy will help us to meet our ambition of delivering £1bn in accommodation sales within the next two years” concludes Evans.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
