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TAT new gastronomy tourism project “Open to the New Shades of Thailand”

Darin Nicha - 20 July 2017, 00:12

TAT new gastronomy tourism project “Open to the New Shades of Thailand” will be focussed on the concept of the travel through unique and authentic Thai local experiences.


The Tourism Authority of Thailand (TAT) revealed tourism marketing action plan for 2018. TAT new gastronomy tourism project “Open to the New Shades of Thailand” was focussed on the concept of the travel through unique and authentic Thai local experiences. The strategy is in line with the 12th National Economic and Social Development Plan and 2nd National Tourism Development Plan.

Mr. Yuthasak Supasorn, TAT Governor said, “TAT's marketing plan 2018 has been designed to serve the purpose of generating revenue  in order to change Thailand as a “value for money” destination to a “preferred destination” among international visitors.”

Thailand will host the fourth edition of UNWTO World Forum on Gastronomy Tourism in Bangkok next year.



Opening Show




H.E. Mrs. Kobkarn Wattanavrangkul,  Minister of Tourism and Sports




Mr. Yuthasak Supasorn, TAT Governor




TAT Board of Directors




Authentic Thai food tasting




Thai desserts





Main Picture: H.E. Mrs. Kobkarn Wattanavrangkul (centre), Minister of Tourism and Sports; Mr. Kalin Sarasin (centre, right); Chairman of the Board of TAT; and Mr. Yuthasak Supasorn (centre, left), TAT Governor, as well as TAT Executives and leading Thai tourism industry players at the press conference to announce TAT’s marketing plan 2018.


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