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HSMAI Revenue, Digital & Distribution Strategy Conference - Bangkok

05 October 2016, 00:16

The HSMAI Revenue, Digital & Distribution Strategy Conference is the industry's essential resource for the information and best practices your hotel needs to optimize your marketing and help you deliver the highest return.

HSMAI Strategy Conference 
 
Revenue | Digital | Distribution
 
 
COLLABORATE, LEARN
 
“Set your strategy for 2017”
 
Created by Hoteliers for Hoteliers
 
 
The HSMAI Revenue, Digital & Distribution Strategy Conference is the industry's essential resource for the information and best practices your hotel needs to optimize your marketing and help you deliver the highest return.
 
Join us in Bangkok in November for some great speakers from Hotels around Asia Pacific. Our expert community of Chief Digital, Revenue, Distribution, Marketing and Technology Officers are hoteliers who are creating a program for hoteliers in the region.  
 
This event is tailored for Asia Pacific Hotel professionals working in Revenue Management, Digital Marketing, General Management, Distribution, Sales & Marketing, and Sales. 
 
View the Latest and Full Agenda at: http://connect.hsmai.org/asiapacific/events/rdd-conference-2016/agenda                                                                             




 
Agenda Summary:
 
How do you start Digital Marketing at Property level?
 
Here you are taking the time out to come and learn about the latest trends and strategies to promote your hotel and improve the ROI but do you know how you can implement these new strategies at your property? How do you get the funding and where do you find the right people to make these changes? Whether you have control of the strategies and budgets at hotel level, or corporate level, you need to be influencing and promoting the digital world to bring more business into your property.  
 
Let’s start with an overview of the components of a good Digital/Direct Strategy. During the day, we’ll give you loads of information and case studies, then at the end of the day, let’s revisit how you can go back to your hotel and start implementing the changes needed to kickstart your 2017 strategy!
 
Here’s what you need to plan for in 2017….

 
Programmatic Marketing
 
It’s now a familiar term to us but are you doing it? Do you know what it is? Its sounds complex but learn that it isn’t rocket-science and you can do this at your property.
 
Speakers:
- Lincoln Barrett, Vice President, Commercial – Asia, Middle East & Africa, IHG & HSMAI Thailand Board member
- Maunik Thacker, Marina Bay Sands
- Pankaj Khushani, Head of Media Technology Solutions - SEA, India & Korea, Google.
 
 
‘Demystifying the Digital Distribution Landscape’ Panel discussion
 
In a world of digital disruptors like Airbnb and Uber, with OTAs and hotel chains consolidating, and with the increasing influence of metasearch, how will your distribution strategies change? What about segmentation, does the traditional segmentation still work for you? Find out from our panel of Asia Pacific experts.
 
Moderator: Puneet Mahindroo, Vice President Revenue, Four Seasons Asia Pacific & Chair, HSMAI Asia Pacific Revenue Advisory Board
 
Panel:
- Ted Zhang, CEO, Derbysoft
- Rachel Pelikan, Oracle Hospitality
- Marcos Cadena, Corporate Director of Distribution, Minor Group
 
This session will look at the future for distribution.  The landscape has evolved a lot in the past few years with big new players entering the market.  Where is this evolution going? How will you be distributing your product in the future? Do our traditional segmentation strategies still work?  
 
Get the answers from this fantastic panel of Asian experts!
 
All attendees will receive the HSMAI whitepaper “Demystifying the Digital Distribution Landscape” including 14 trends you should be watching.
 
 
Customer Experience – Online and on-Property
 
How do you improve your customer experience? Can you track users on multiple devices on multiple platforms? Can you personalise content and offers to each user? Is this something only for the big OTA’s to do? Can you do improve your guest experience at property level? Find out how to use technology and efficiencies to improve your guest experience.
 
Speakers: Ilias Meritus & Maunik Thacker from Marina Bay Sands
 
 
Digital Marketing & Revenue Management - are we playing in the same sandpit? 
 
Revenue Management function has been evolving at a fast pace - from just managing price, to including inventory, followed by distribution management and onto total profit optimization involving restaurants, bars, spas, and even hotel carparks. Is Digital Marketing and Analytics the latest bastion to involve RM?  How do these two functions collaborate in hotels?  How should they? Jeannette Ho from Fairmont Raffles gives a peek into how these   functions join forces at a corporate level to drive incremental revenue and higher guest satisfaction. Lincoln Barrett from IHG will provide a property level perspective.
 
Speakers:
- Jeannette Ho, Vice President Revenue & Analytics, FRHI (Fairmont Raffles Hotels & Resorts) & Vice-Chair HSMAI Revenue Advisory Board Asia Pacific
- Lincoln Barrett, Vice President, Commercial – Asia, Middle East & Africa, IHG & HSMAI Thailand Board member
 
 
HSMAI’s TTSG (Thailand Tourism Support Group) Update
 
The Thailand Tourism Support Group (“TTSG”) is a non-profit, private-sector initiative focused on strengthening the tourism industry in Thailand. A panel of tourism experts will discuss challenges and initiatives impacting the tourism sector in Thailand.
 
Moderator: Stefan Wolf, President HSMAI Thailand and Senior Vice President Revenue & Distribution Strategy, Onyx Hospitality Group
 
Panel:
- Khun Weerasak Kowsurat – Chairman of the Board, Thailand Convention and Exhibition Bureau, former Minister of Tourism & Sports Thailand
- Willem Niemeijer – CEO of YAANA Ventures, Thailand
- Patrick Basset – COO of Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and The Philippines at Accor
- Jens Thraenhart - ‎Executive Director of the Mekong Tourism Coordinating Office – affiliate member of UNWTO
 
 
HSMAI Asia Pacific Update. What’s new in Education for Hoteliers
 
HSMAI University has multiple educational products developed by Hoteliers for hoteliers. Certifications in Revenue Management, Digital Marketing and Business Acumen are all global recognition that you are an expert in these field.  HSMAI also have some online study modules for those starting out in Digital Marketing, and Revenue Management.
 
Speaker: Jackie Douglas, President HSMAI Asia Pacific
 
 
There is no magical solution to driving Direct Bookings – besides discounting, what else can you do to drive direct bookings? 
 
Try some different things and see what works for your property. Hear from your fellow hoteliers on some initiatives they have tried:
 
- Instagram - Speaker: Bilal Chamsine, DCA Group Indonesia
- Promo codes & Links - Speaker: Chetan Patel, Onyx Hospitality
- Global Hotel Alliance - Speaker: Marcos Cadena, Corporate Director of Distribution, Minor Group
 
 
Revenue Management for Food & Beverage and Spa
 
Description of this session coming soon
 
Speakers:
- Jeannette Ho, Vice President Revenue & Analytics, FRHI (Fairmont Raffles Hotels & Resorts) & Vice-Chair HSMAI Revenue Advisory Board Asia Pacific
- Christian Stenhammer, Group Director of Revenue Management, Six Senses Resorts & Spas
 
 
Revenue Management - Organization vs ROI – do you have the balance right?
 
How many people are focused on RM in your organization?  Is it enough? Too much?  Some research has been conducted and Jeroen Vaassen from Starwood Hotels & Resorts will tell you about some surprising case studies. What about incentives?  What sort of incentive plan are your Revenue Directors & Managers on? The results of an extensive research study by HSMAI will be revealed!
 
Speaker: Jeroen Vaassen, CRME, Senior Director-Revenue Management APAC Starwood Hotels & Resorts Inc, HSMAI Revenue Advisory Board Member
 
 
How to Demonstrate the Value of Revenue Management to Property owners
 
While revenue management is not a new industry practice, it is not always understood or appreciated by property owners. How can revenue managers demonstrate the value that revenue management brings and its positive impacts on profit to their owner? Rachel from IDeas will discuss the following points:
 
- Revenue management is a cost saver, not a cost centre
- Revenue management attracts the right guest for the right price
- Revenue management improves the value of a hotel
- But what financial measurements are the right measurements?
- Setting yourself up for success with revenue management
 
Speaker: Rachel Grier, IDeaS Revenue Solutions
 
 
The collision between PR and Digital
 
Among all the changes in roles and activities, one of the ones not discussed much is the changes for Public Relations people. PR are used to arranging activities on the quiet so competitors don’t find out. But that frustrates the Digital people, who can get a lot of mileage out of great PR initiatives. Something has to change here…
 
Speaker: Marcos Cadena, Corporate Director of Distribution, Minor Group
 
 
How to Sustainably Build a Relevant Digital Product that Kicks Ass! 
 
It’s time to measure and learn
 
It’s very easy to set up platforms so that you have massive amounts of data coming in ­but is this data actionable? Is it even reliable? In this session, you will learn how to build, and continuously improve, any consumer-facing Product or Service. You could easily apply this method to building an App or to your Digital Marketing program.  
 
This is a ‘not-to-miss’ session, where you will learn about which tools you can use to measure results, how to use them to improve your results, and how to check if the data you’re getting is reliable.  
 
Speaker: Jai Govindani, Chief Technology Officer – Red Planet Hotel
 
Special Take Home Conference Guide: HSMAI’s Marketing Advisory Board has compiled a list of tools they have found useful in measuring performance.
 
More Agenda sessions coming soon! 
__________________________________________________________________________________

Checkout the presentations from our Digital Marketing Conference held in New York earlier this year: http://www.hsmai.org/knowledge/PresentationsMarketing.cfm?navItemNumber=573
 
Checkout the presentations from our Revenue Optimization Conference this year in Singapore: https://www.youtube.com/playlist?list=PLtKCbHmmOkbNGMJOUw2euP_PZl0KIfTZk



 
 
Organiser:
 
HSMAI Asia Pacific Region
 
HSMAI is an individual membership organisation comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, education events on sales growth, revenue optimisation, marketing, and branding. Visit www.hsmaiasia.org.

 
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