News Flow:

Smaller text size Larger text size
Technology

Defining the future of travel through intelligence

Theodore Koumelis - 08 June 2016, 00:11

A new Amadeus paper examines how harnessing the power of data and analytics could create new opportunities to develop innovative products, services, and processes.

BANGKOK, Thailand - Technology and big data are rapidly changing the travel experience. Travel is no longer about simply moving between locations or organising trips. Travel is now about building a 360-degree view of travellers and using that to create unique and memorable experiences tailored to their individual stated needs and preferences.
  
Every step in a traveller’s journey – from searching for a timetable or checking in to a hotel – creates data. This data, if picked up from hundreds of points across the travel network, presents a valuable opportunity for travel companies to transform it into meaningful information to facilitate strategic, tactical and operational decisions, ultimately to the benefit of the traveller.
 
Today, not only do travel players have unprecedented volumes of data to work with, but computing power is increasing exponentially, giving them the ability to unlock the benefits of analytics and automation.
  
Defining the future of travel through intelligence, a new discussion paper from Amadeus Travel Intelligence, outlines how data analytics can be used to develop innovative products, services, and processes that better meet the needs of their customers. It explains that travel companies must be open to experimentation, new ideas and new approaches. 
  
The paper includes case studies of how Qantas and Avianca Brasil are using data analytics supported by Amadeus Travel Intelligence to optimise operations and become more customer-centric: Qantas reduced the number of flights that would have been reported as late by 60% using Amadeus Schedule Recovery, while Avianca Brasil has been able to centralise information and make better informed business decisions.
 
“The companies that are more likely to succeed in the future travel industry will be those that embrace big data and experimentation. They’ll try out new ideas and approaches to increase their operational efficiency and enhance the customer experience – and benefit from new revenues and increased loyalty. This paper explores both what can be done today, and how travel companies can best prepare themselves for the future,” says Pascal Clement, Head of Travel Intelligence at Amadeus IT Group.
 
You can download the paper here

 

|
Leave your comment...












* Fields with "*" are mandatory.
* HTML code is not allowed.
* Your E-mail and Phone won't show.

...In Brief

Presentations

Job Offerings

Our Readers on Facebook

Tourism Exhibitions Calendar

Photo Reportage

Featured Events

Entrepreneur Now Awards 2017

Entrepreneur Now Awards 2017

Outbound Travel Bazaar Vietnam 2017

Outbound Travel Bazaar Vietnam 2017

ITE HCMC 2016

ITE HCMC 2016

Speak-Out Asia - June 12, 2013

Speak-Out Asia - June 12, 2013

Blogger Match Up - June 10, 2013

Blogger Match Up - June 10, 2013

DIA Awards - June 10, 2013

DIA Awards - June 10, 2013

PAS 2013 - Arrival Day

PAS 2013 - Arrival Day

PATA Annual Summit (PAS) 2013

PATA Annual Summit (PAS) 2013

PAS 2013 - Sponsors & Partners

PAS 2013 - Sponsors & Partners

PAS 2013 - Day 3

PAS 2013 - Day 3

PAS 2013 - Day 2

PAS 2013 - Day 2

PAS 2013 - Day 1

PAS 2013 - Day 1

PATA Youth Forum 2013

PATA Youth Forum 2013

IT&CMA and CTW

IT&CMA and CTW

Tourism Futures

Tourism Futures

MICE Asia

MICE Asia

Travel Distribution Summit Asia 2008

Travel Distribution Summit Asia 2008

14th IT&CMA and 9th CTW

14th IT&CMA and 9th CTW

↑ top