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Conference

Imagine Thailand 2020 - A New Public-Private Vision for Thai Tourism

09 March 2015, 02:47

The Ministry of Tourism & Sports of Thailand and The PATA Thailand Chapter join forces in a unique, interactive and engaging forum organized for the first time in Thailand.

The Ministry of Tourism & Sports of Thailand

in co-operation with

The PATA Thailand Chapter

organize an interactive event

"Imagine Thailand 2020

A New Public-Private Vision for Thai Tourism"

  

Thursday, March 19, 2015

9:00 am to 5:00 pm

 

Centara Grand & Bangkok Convention Centre at CentralWorld
999/99 Rama 1 Road, Pathumwan, Bangkok 10330, Thailand

Distance to Chidlom BTS Station: 1 km
Distance to Siam BTS Station: 700 metres 

 

OrganiserThe Ministry of Tourism & Sports of Thailand and PATA Thailand Chapter


Thailand's Ministry of Tourism & Sports and The PATA Thailand Chapter are joining forces in this unique, interactive and engaging forum, organized for the first time in Thailand.

This event is an essential input into the strategic planning process of the Ministry of Tourism & Sports with the valuable experience and perspectives of the private sector being sought for the development of the "Tourism Road Map 2020".

According to the Minister of Tourism & Sports, H.E. Mrs Kobkarn Wattanavrangkul, the objectives of the overall master planning process focus on: Value Creation, Sustainable Tourism (Balance of Business, Local People, Environment), and Wealth Distribution as well as Local People Development and the Pride of Homeland.

“On behalf of The PATA Thailand Chapter, we are honoured and delighted to take part in the overall planning process for the Ministry of Tourism and Sports. The important event on March 19th will raise issues and insights that will provide essential inputs into the strategic planning process that the Ministry has initiated in producing a roadmap for 2020 and provides all of us with the opportunity to integrate good ideas and visions from tourism stakeholders both within and outside of Thailand. The draft master plan will be completed by March 30 and will then enter a testing phase before the 2020 master plan is officially launched in mid July. We look forward to this master plan providing a clear clear direction for the sustainable development of tourism for the benefit of the people and the Kingdom of Thailand. Please join us and share your thoughts.” stressed Ben Montgomery, Chairwoman of PATA Thailand Chapter.

Who should attend

Business Entrepreneurs, CEOs, Managing Directors, Marketing Managers, Business Development Managers, Consultants, Strategists and Tourism Policy Designers of all the sectors of the travel industry of Thailand should attend this public-private forum of the Ministry of Tourism & Sports and the PATA Thailand Chapter.

Register Now

Tentative Agenda

09:00-10:00  Registration and Welcome Coffee

10:00-10:15 Khun Ben Montgomery, Chairperson of PATA Thailand Chapter, Master of Ceremony for the morning - Opening Remarks & Introduction of the Minister of Tourism & Sports

10:15-10:40  Our vision for the "Tourism Road Map 2020" - H.E. Kobkarn Wattanavrangkul, Minister of Tourism & Sports 

Part I : The Outside World View of Thai Tourism

10:40-11:10 The World's Perception of Thailand As a Tourism Destination and Global Trends/Forces Affecting the Competitiveness of the Destination - Mr. Xu Jing, Regional Director Asia of UNWTO

11:10-11:30 The Asia Pacific Perspective - Mr. Mario Hardy, CEO of PATA International

11:30-12:00 The ASEAN Perspective and Regional Challenges - Professor Dr. Walter Jamieson, Director of the Service Innovation Program, College of Innovation, Thammasat University

12:00-13:15 Lunch Break

13:30-13:45 Greetings from the Tourism Council of Thailand - Khun Addie P. Hirunkate, Vice President International Marketing of Tourism Council of Thailand

Part II : Defining the Thai Tourism Experience and Source Markets

13:45-15:00 Introduction of the Industry Panel - Dr. Jutamas Wisansing, Master of Ceremony for the afternoon, Managing Director, Perfect Link Consulting 

Hotels: 

  • Mr. Bill Heinecke, Chairman of Anantara Group

Tour Operators: 

  • Mr. Nino Jothikasthira, Director of Strategic Projects Asia, Destination Services

Airlines: 

  • Khun Patee Sarasin, CEO of Nok Air

Resources: 

  • Ms. Sarah Mathews, Destination Marketing, Trip Advisor
  • Mr. John Kester, Programme Coordinator, Tourism Trends and Marketing Strategies at UNWTO

15:00-15:30 Coffee Break

Part III : Thailand Tourism 2020: The Way Forward

15:30-16:45 Introduction to this interactive and engaging session - Dr. Jutamas Wisansing, Master of Ceremony for the afternoon, Managing Director, Perfect Link Consulting

Within the framework of a public private partnership concept the suggested framework for the interactivity with the participants will be:

  • Transportation/Access: What needs to be done to develop the necessary air, road, water, public transportation access into the various clusters
  • Visitor Experience: Creating and enriching the visitor experience through the development of authentic and innovative attractions/sites
  • Visitor Services: Developing the necessary visitor services (accommodation, F&B, information channels etc. to meet the needs of the visitor
  • Service Delivery: Developing the necessary service environment and culture to meet the needs of the intended visitor. (This will include developing the capacity of the private sector as well as public sector stakeholders within each cluster as well as the capacity of local people.)
  • Branding and Marketing: The development of appropriate branding and marketing capacities and programs to reach the appropriate domestic as well as international visitors.

16:45-17:00 Summing up Using the Results of the Visual Thinking Exercise and the CITU team 

  • Professor Dr. Walter Jamieson, Director of the Service Innovation Program, College of Innovation, Thammasat University
  • Mr. John Koldowski, College of Innovation, Thammasat University

17:00-17:30 Parting Words - H.E. Kobkarn Wattanavrangkul, Minister of Tourism & Sports
 

The event is complimentary for travel professionals.

Space is limited so register early.

The event is in English with simultaneous translation in Thai.




Strategic Partner Premier Partner Media Partner
CITU  Muai Thai Live  TravelDailyNews Asia-Pacific


PATA Thailand Secretariat Office
c/o College of Innovation Thammasat University
2 Prachan Road, Bangkok 10200, Thailand
Tel: +66 (0)8 61111493
E-mail: secretariat@pata-thailand.org
Contact person: Prof. Dr. Walter Jamieson
Website: www.pata-thailand.org


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