DIA Awards - June 10, 2013
Digital Innovation Asia Awards recognize forward-thinking in the travel and tourism industry. Nominations are open for the inaugural DIA Awards, held at Bed Supperclub in Bangkok on June 10th, 2013.
Digital Innovation Asia - Bangkok 2013
The Digital Innovation Asia Awards are to recognize the most forward-thinking yet performance-oriented digital innovations in the Pacific Asia travel and tourism industry.
Unlike traditional industry awards program with long speeches and formal dinners, the Digital Innovation Asia Awards will celebrate the industry we love and are connected to.
The first Digital Innovation Asia Awards (or DIA Awards) recognize the best in digital innovation in the travel and tourism industry from the region. Hosted on June 10th by Bed Supperclub Bangkok, one of the most innovative nightlife entertainment venues in Asia, the awards will recognize in the following categories:
- “Most Engaging Website”,
- “Most Viral Campaign”,
- “Most Creative Use of Technology”,
- “Most Inspiring Content”, and
- “Most Innovative Digital Organization”.
See the description and the nomination criteria for each category and submit your nominations through the relevant form below. Deadline, May 31, 2013.
Most Engaging Website
The most engaging website inspires people to travel via engaging story telling, leverages great use of visual content and multi-media, and effective integration of social media, as well as intuitive calls to action.Content
Content is the information provided by a site to its audience: it is – among other things - text, animation, sound, and video. Quality content is engaging, relevant, and appropriate for the audience. Not least of all, quality content encourages the user to share information that leads to building an interactive relationship resulting in lead generation and sales.Execution
To evaluate execution is to look at how the campaign integrates new and existing web technologies and how well the campaign is implemented in the digital medium. If the campaign is part of a larger marketing campaign, how well does the web campaign enhance the marketing message? Does the work successfully integrate technology, incorporate innovations and deliver a consistent marketing message?Interactivity
Interactivity is the way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It makes the user a participant, not just a spectator. The theme of “relationship building” will also be considered, looking at how the site enables users to personalize or customize their experience. For instance, does the site enable easy registration (which, in turn, provides incremental value to a repeat visitor)? What kind of confirmation message is sent? Does it go to a mobile device or just email? And lastly, can the site enable a visitor to creatively tell others about the site?Overall Experience
Great marketing campaigns are more than the sum of their parts; their overall experience encompasses creativity, content, structure, visual design, functionality, and impact. An experience is one that’s remembered long after it’s seen or heard.Structure and Navigation
Structure and navigation is the framework of a site: the organization of content, the prioritization of information, and the method by which the user moves through the site. Good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.Visual Design
Visual design is the overall appearance of the site. Good visual design is of high quality, it is appropriate and relevant to both the audience and the message it supports. Strong and unique visual design communicates an experience in itself.Nomination Criteria
Website design – creativity, consumer engagement, and usability are critical aspects of website design. Entries will be judged on the following criteria and will receive 0 to 10 points for each:
- Overall Experience
- Structure and Navigation
- Visual Design
Most Viral Campaign
The most viral campaign is one that’s innovative, original, engaging and is proven successful through analytics and reporting.Creativity
Great marketing campaigns need to push the envelope in many ways especially when it comes to creativity and originality. Judging of creativity will look at many areas of creativity including, but not limited to, content, design, use of technology, selection of music, sound design, and use of animation, or video.Execution
Execution is how well the site integrates the use of technology. Good execution means the site works well. Good execution puts the site experience first and makes the technology invisible.Impact
The purpose of all marketing efforts is to communicate a specific message to a target audience. Impact is the extent to which a marketing campaign achieves or exceeds its goals. Impact translates into ROI for the organization.Overall Experience
The overall experience encompasses all of the previous elements but also includes the intangibles that differentiate a good site from a great one.Nomination Criteria
The focus of the Online Campaign category will be channel integration, return on investment, and the ability to achieve a specific goal and prompt a call-to-action. We’re looking for online campaign nominations that offer total quality. Entries will be judged on the following four criteria and will receive between 0 and 10 points for each:
- Overall Experience
Most Inspiring Content
This category is searching for inspiring content that has used content creation as part of its strategy. Photo
Submit a link to a photo that you posted on a blog, or on photo websites such as Flickr or Picasa. Your photo should be inspiring, contemporary, and visually tells story that positions the country as a unique tourism destination.Story Telling
Submit a link to content you posted on your blog or on someone else’s blog, which portrays traveling in Asia as an exciting and unique tourism destination.Video
Submit a link to a video that you posted on a blog, or on video websites such as YouTube, Vimeo, or others. The types of videos we’re looking for would be described as “thrilling” and “captivating” and would make viewers want to visit a destination in the Asia Pacific region.Nomination Criteria
The aim of the User Generated Content category is to urge consumers to share their Canadian travel experiences – from stories to photos to videos – on the web. We’re looking for nominees that use emerging technologies to inspire fellow travelers to Canada as an exciting tourism destination. A high score will be awarded to entries that are captivating, and inspiring. Entries will be judged on the following three criteria and will receive between 0 and 10 points for each:
- Story Telling
Most Creative Use of Technology
Winning entries are seen to exploit new technology "straight from the lab" to its full potential in the travel and tourism world and embracing the complete visitor economy in the Asia Pacific region. The winning entry will be able to demonstrate a good brand/technology fit and show innovation in the use of the new technology to drive travel and tourism. Consumer Relevance
Application and strategies should not only be innovative, but also create value to consumers, solve a problem, and take into account consumer and travel trends.Use of Technology and/or Media
This award targets technology and/or media that enhances usability, convenience, and ease of use.WOW factor
This award is all about making a lasting impact by thinking outside of the box.Nomination Criteria
The use of technology to leverage consumer trends and contribute to strategic alignment is the focus of this category. We’re looking for nominations that may include mapping applications, GPS applications, Google Earth integration, wireless marketing applications, social media interpretations, or use of other emerging web technologies. Entries will be judged on the following three criteria on a scale of 0-10 points:
- Consumer Relevance
- Use of Technology and/or Media
- WOW factor
The most innovative digital organization in the Asia Pacific region leverages technology, digital, social, mobile, and other forms of ICT in order to be consumer centric, and increase efficiency of the organization.
The Most innovative digital organization in Asia is not a technology company or digital marketing agency or online travel agency. The Most innovative digital organization is a traditional company, hotel, airline, cruise line, or tourist board. The most innovative digital organization not only has an engaging website, executes viral campaigns, and makes great use of technology, but has build digital into the DNA on how to do business, making a true enabler without feeling forced and being disruptive.
Submit your Nominations TODAY - Deadline May 31, 2013
The DIA Awards are judged by the new Digital Innovation Asia Council, an invite‐only forum of the most senior e‐commerce executives and digital marketing thought‐leaders from hotels, airlines, tourist boards, cruise lines, tour operators, and travel media from all corners of the Asia Pacific region.
The first Digital Innovation Asia Awards will be hosted at Bed Supperclub on June 10th, 2013. Recognized as the most hip and innovative entertainment venues in Asia, Bed Supperclub is the perfect venue to make our vision become reality.
Nominations are being accepted from now until May 31st. There is no charge for nominations, and it is open travel and tourism organizations, content creators, and agencies, as well as travelers. Please email nominations to: firstname.lastname@example.org or post on DIA Awards event page on Facebook.
Digital Innovation Asia
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(DIA) is a new initiative promoting excellence and knowledge sharing when it comes to leveraging digital, social, and mobile in the travel and tourism industry to promote the complete Asian Visitor Economy. Aligned with the Pacific Asia Travel Association (PATA), it includes a new platform www.DigitalInnovationAsia.com, the Digital Innovation Asia Council, the Digital Innovation Asia Awards, Speak-Out Asia, Blogger-Match Up, Digital Aid Asia, China Boot Camp, the Digital Innovation Asia Challenge, and year-round program of workshops and seminars.