In the age of online business becoming “human”, having a strong personality and great personal brand, can take a huge amount of effort and even be a tad daunting.
One of the most established and well respected social networks for business is LinkedIn - a platform which offers a place to show off your CV, make connections with old colleagues or existing contacts and see the profiles of competitors.
In this video expert Mark Perl talks about the importance of LinkedIn.
With so many companies, and all of the FTSE 500 CEOs on LinkedIn, it is most definitely a place to find others and to be found. So if you’re not using LinkedIn yet, you need to be.