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Executive Hoteliers Forum on Sales & Marketing and Revenue Management

07 February 2008, 14:47

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Date & Venue: 9 - 11 April 2008, The Excelsior, Hong Kong / 14 - 16 April 2008, Grand Copthorne Waterfront Hotel, Singapore
Website: Executive Hoteliers Forum on Sales & Marketing and Revenue Management

The booming tourism in Asia is posing great opportunities to its hotel sector. The region witnesses a surge in hotel development and re-development, coupled with aggressive offers ranging from product-centric to experience centric - all geared in attempts to take the lead in the big visitor catch. With demand expected to soar higher in months ahead, hotels’ sales & marketing as well as revenue management executives are expected to translate that the business opportunities equate to actual boost in the bottom line.

While the lucrative business burgeons here, how do YOU, the key profit driver guarantee that higher room revenues reflect higher overall Net Operating Income (NOI)? In a saturated and highly competitive market, how can your brand determine customer’s choice? To push performance to higher levels, what are the strategic approaches to attaining mutual respect, complimentary skill sets and synergistic activities between Sales & Marketing and Revenue Management?

Attend our 1-Day Conference on Hotel Sales & Marketing to gain insights on the latest hotel performance and to acquire the must-have techniques in ensuring maximum revenues. Learn from industry connoisseurs including Banyan Tree Hotels and Resorts, Kowloon Shangri-La Hotel, The Leading Hotels of the World, Sheraton Hong Kong Hotel & Towers, Rendezvous Hotels and Resorts International, The Peninsula Hotels etc, the innovative and effective ways to winning the hearts and minds of the ecer demanding & sophisticated customers. Get practical advice on how to sustain revenue generation through manpower and operational excellence.

Secure the comprehensive takeaways from this event by concluding the agenda with a 2-day power-packed workshop on Effective Revenue Management. Without a compelling RM action plan, successful profit maximisation is hardly possible. The workshop will provide you with the tactics and practices that work and deliver credible results. Leveraging on his practical experience in Europe, Middle East, South Africa, the US and supported with international case studies, workshop leader Duncan Bramwell will impart invaluable knowledge and useful techniques on Business Intelligence, Performance Measurement, Channel Management,and Distribution, Rate Structures and Pricing, Forecasting, Yield Management etc. to boost your revenue management startegies. He will also offer working tips on how to manage your Revenue Mix with Sales & Marketing's objectives!

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