Date: 14 November, 2007
Venue: Excel, London
Since 1999, China has embarked on an unprecedented rate of travel industry growth domestically and internationally. This rate is expected to remain stable at over 10% for the next 12 years, on course to make China the top tourist destination and tourism source market by 2020.
While the size of the market for travel products and services is potentially huge,
generating real profits has remained an allusive goal for many reasons. Most
important of these is the communication and cultural gap, followed closely by
restrictive legal and financial policies still in place in China.
The WTM-ChinaContact forum is the only international event outside of China that is designed to unlock the mystery of doing business with China’s tourism sector. Through a series of forums and interactive workshops, delegates will learn effective communication methods and understand how to navigate the legal and financial obstacles in the way.
This landmark event held at the premier international travel trade exhibition, World Travel Market, is now in its second year. Support is secured from international organisations and industry leaders as well as global travel trade media partners. As the world’s attention turns firmly to focus on China, no travel organisation can afford to miss this rare opportunity for real knowledge and networking with Chinese travel professionals.
The organiser of the forum is ChinaContact, established in 2005 as a China market entry
specialist for the tourism sector. Involved in China tourism industry training and education, ChinaContact organise workshops and seminars on China and provide strategy consulting for market access as well as deal brokerage, public relations solutions, sales and marketing services.
Managing Director Roy Graff has spent three years in China developing outbound
and inbound tourism and has helped many travel companies and destination promotion
bodies to enter the China market.
World Travel Market is Europe’s most important travel trade exhibition, drawing exhibitors and visitors from every continent. With the help of ChinaContact, WTM’s presence in China has increased with more Chinese visitors aiming to visit this year than any year before.
In 2006, over 150 delegates attended ‘China – the Future of Travel’ who came mainly from UK and also from North Africa, Middle East, Asia, Australia, North America and Eastern Europe as well as China. They included representatives of tourism boards, hotel chains, tour attractions, tour operators, travel associations and media.
The 2007 event will focus on the opportunities that exist for international travel organisations and companies in light of recent developments in China’s tourism sector, legal and economic policies. It will engage experts to showcase how companies and tourism promotion boards have succeeded in launching themselves in China and developing new products and services both to and from China. Importantly, the event will serve as a networking platform between those involved in the sector, from China and the rest of the world.