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World Tourism Conference 2007: Tourism Success Stories and Shooting Stars

26 October 2007, 18:39

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Date: 4th – 6th June 2007
Venue: Shangri-la Hotel, Kuala Lumpur, Malaysia
Website: World Tourism Conference




In support of Malaysia’s long term and very successful tourism marketing efforts, the World Tourism Organisation (UNWTO) has decided to organize a 3 –day World Tourism Conference in Kuala Lumpur in collaboration with the Government of Malaysia. This Conference will take place from 4th to 6th June 2007, and will constitute one of the main events of “Visit Malaysia Year 2007” which coincides with the country’s 50th Anniversary of Independence.

This conference aims to uncover the secrets of tourism’s leaders, learning from those destinations and organizations which have been conspicuously successful in tourism planning, development and marketing.

The UNWTO believes that sharing the experience of successful destinations and organizations will help increase total world tourism to the advantage of all, and will also help spread the benefits of tourism to less developed countries, thereby making an important contribution to one of the organisation’s principal goals – poverty alleviation.

Objectives

The main objectives of this Conference are to analyse the strategies for success developed by leading destinations and organizations, and to learn from them.

Each of the sessions will be followed by a panel discussion in which the ideas presented will be analysed and practical recommendations for action by other destinations will be developed.

Participants

This Conference will bring together a wide range of reputed world leaders in tourism, high-level policy makers, specialists and experts from both the public and private sectors, to exchange experiences, put forward valuable ideas and provide guidance for future tourism development. It will be of particular interest to National, Regional and Local Tourism Organisations as well as Non-Governmental Organisations and key tourism players in their field of expertise.

H.E. Francesco Frangialli
Secretary-General
United Nations World Tourism Organisation

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