IMIC 2006: Marketing Destinations&Their Venues

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Date:9-11 February 2006

Venue: Art Centre, at ACS, in Halandri-Athens

Official Page: IMIC

During the IMIC Conference top quality speakers, moderators and panellists will:

DESCRIBE – EXPLAIN – ANALYZE – ANSWER:

• How to promote your destination
• How to attract meetings, incentives and other types of events
• How to find new partners or reinforce ties with established clients
• How to use the technology tools of the new era
• How to multiply revenues without increasing your costs

AND HOW TO:

• Develop your clientele
• Increase your sales leads
• Strengthen your image
• Evaluate new technologies
• Boost your profits

The conference appeals to owners and managers of venues that can host conferences, meetings or any kind of event, people dealing with promoting destinations and attracting tourism, professional conference and event organisers, meeting and exhibition planners, tourism consultants, public relations and advertising consultants and any person interested in marketing of destinations and venues.

General sessions topics:

• Destination marketing
• Destination evaluation
• Market analysis
• Demand forecasting
• Venue marketing
• Strategic business planning for small sized venues
• Marketing strategies and plans to attract different types of events (sporting events, cultural events, corporate events, association meetings, governmental meetings, etc)
• Developing sales strategies
• Negotiation strategies
• New products development (wine tourism, geotourism, destination weddings, etc)
• Revenue strategies
• Performance analysis
• Communication with clients
• Communication across different cultures
• Crisis management
• Meeting industry trends
• Factors influencing the growth and development of meetings demand
• Corporate social responsibility

Special session topic:

• Gastronomy as a tool for destination marketing

Educational sessions topics (Saturday February 11 th 2006):

• Internet marketing
• Web site design –search engine optimization
• Event bidding
• Media and public relation strategies
• Communication through a crisis
• Strategic pricing

The conference will start in the morning of Thursday February 9 th and will end in the afternoon of Saturday February 11 th .

A parallel exhibition will take place alongside the conference, at the Arts Centre's foyer.

Presentations will be made in Greek or English. Simultaneous interpretation will be provided.

REGISTRATION

Click here to register now!

Participant/Student fee includes:

• Attendance of all conference sessions
• Conference material
• Book of abstracts
• Conference proceedings
• Welcome reception
• Coffee breaks
• Light lunches
• Certificate of attendance
• Access to the exhibition

Accompanying persons fee includes:

• Welcome reception
• Half-day excursion with lunch

UNDER THE AEGIS OF:

Ministry of Tourism – Greek National Tourism Organization
Association of Greek Tourist Enterprises
Hellenic Chamber of Hotels
Hellenic Association of Travel & Tourist Agencies
Association of Greek Exhibition & Conference Organisers
Athens Convention Bureau
Thessaloniki Convention & Visitors Bureau

Heliotopos Conferences
28, Ypsilantou str., 1726 Dafni-Athens, Greec
Tel: +30 210 9730697, Fax: + 30 2109767208
Conference Secretariat
Email: imic2006@heliotopos.net