Virgin Limited Edition is delighted to announce the appointment of Lynne Ireland as the Regional Sales Director for Australia. As Virgin Limited Edition's first sales representative in Australia, Lynne will be responsible for driving sales and marketing within the Australia market and will report into Janet Hoolohan, Group Sales & Marketing Director for Virgin Limited Edition, based in the London Head Office. Lynne's role will focus primarily on developing strong travel industry relationships with a specific focus on recognised luxury travel specialists and incentive houses to increase reservations for the Virgin Limited Edition collection. Lynne brings with her a wealth of industry experience from Vice President - Asia Pacific, Small Luxury Hotels of the World, and General Manager - Asia Pacific, Luxury Hotel Partners; Lynne went onto become the Managing Director for Preferred Boutique globally. Lynne is a committee member of the Australian Society of Travel Writers (ASTW) and started her own company, Inspired Luxury, in 2011.