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Australia’s outbound Business Events industry Gets truly Global

Author: Theodore Koumelis / Date: Fri, 02/15/2019 - 02:00
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Gary Bender and Donna Kessler

The 2018 event sold out its exhibition space, with 144 exhibitors connecting with 300 highly qualified buyers; 80% of which had over $200,000 to spend in the following financial year.

Get Global, Australia’s only showcase for international destinations to the Australian and New Zealand outbound business events market, has already attracted global exhibitors, from Hawaii, New Zealand, Hong Kong, Fiji, UK and USA, to the one-day event, happening Friday 26 July 2019 in Sydney.

The 2018 event sold out its exhibition space, with 144 exhibitors connecting with 300 highly qualified buyers; 80% of which had over $200,000 to spend in the following financial year. Survey results from 2018 revealed 95% of exhibitors reported meeting new buyers, and 94% of buyers said they expected to do business with the exhibitors they met within 12 months.

Co-Founders and Directors, Gary Bender and Donna Kessler, said the continued success of Get Global is due to the event being designed and managed by people who buy outbound events.

“Donna and I have been buyers and sellers in this industry for a long time; we know what people want, need and expect. We have specifically made Get Global easy to engage with, and a great place to network, buy and sell.

“With Get Global, exhibitors don’t need to spend weeks preparing their teams, don’t need to invest in an elaborate stand, don’t need to worry about appointments, and don’t need to adhere to conversation time limits set by others.

“We’re all about building and growing international relationships – and every aspect of the event has that laser focus in mind,” said Mr Bender.

Donna Kessler said despite the overwhelming year-on-year success of the event, working to enhance the business outcomes of their buyers and sellers is vital to the Get Global team.

“We take all feedback seriously, have conducted extensive consultations, and made some additions to the event for both exhibitors and buyers,” said Ms Kessler.

Listening to feedback from the exhibitors and buyers, changes to the show in 2019 include:

  • A brand new exhibitor package that GETS you more exposure
  • The buyer list will be shared with exhibitors BEFORE the show, so teams can prepare their sales pitches, ensuring targeted and valuable interactions
  • Insurance is now included in all packages making exhibiting even easier. All you need is your favourite presentation device, Get Global do the rest
  • Brand new floor plan
  • New discounted price for additional exhibitor passes
  • Updated sponsor opportunities

Plus:

  • More presentations in the GET Smart Corner
  • More in-zone catering to connect buyers and sellers
  • More opportunities to network

“Every year our market is different, and so our show will evolve to reflect the needs and desires of people wanting to sell and buy international events.

“It’s a fine balance to connect exhibitors with genuine buyers and also provide the right amount of networking and educational incentives, however, we feel we have a great format that will drive substantial ROI for all involved,” said Ms Kessler.

Returning for their third year, Joyce Weir, Business Development Manager, Hawaiian Airlines, said it’s the trade show that brings in new business.
“We are very pleased to again be participating. The quality of the buyers, the format and the atmosphere of Get Global provide an excellent context to promote the appeal of Hawaiian Airlines’ offering to Hawaii and Mainland. We’re looking forward to catching up with familiar faces and meeting many new ones in July,” said Weir.

Virginia McCarthy, Business Development Manager, Conference Venues and Booking Services, and Get Global Buyer said; “The exhibitors at Get Global were relevant to our business. I also learnt about new destinations who provided information and contacts for when the time comes for us to place business there. It was a very enjoyable and educational day.”

Get Global 2019 will be held on Friday 26 July 2019 at THE GALLERY, International Convention Centre (ICC) Sydney.

Get Global targets Australian and New Zealand buyers who organise and influence decisions for meetings, events, conferences, incentives and retreats. 2019 will be the third edition of Get Global.
 

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.